Fiber Sales Weekly Report

★ Performance Overview

Total Ad Spend

$7,042.03

All Platforms

Total Clicks

6,943

Google + Meta + Reddit

Total Impressions

312,233

All Platforms

Total Leads

403

Google + Meta

Avg CPL

$17.47

$7,042 / 403 leads

Avg CTR

2.22%

Weighted Average

Platform	Spend	Clicks	Impressions	Leads	CTR	CPC	CPL
Google Ads	$141.78	491	10,822	23	4.54%	$0.29	$6.16
Meta Ads (V1)	$4,837.31	4,365	132,125	329	3.30%	$1.11	$14.70
Meta Ads (V2)	$1,904.86	1,947	154,270	51	1.26%	$0.98	$37.35
Reddit Ads	$158.08	140	15,016	0	0.93%	$1.13	--
Total	$7,042.03	6,943	312,233	403	2.22%	$1.01	$17.47

G Google Ads Performance

Spend

$141.78

Clicks

491

Impressions

10,822

Leads

23

CTR

4.54%

CPL

$6.16

Campaign	Spend	Clicks	Impressions	Leads	CTR	CPC	CPA
Phone Promo \| PMax	$34.85	262	4,552	14	5.76%	$0.13	$2.49
AIA \| PMax #2	$32.95	193	6,031	1	3.20%	$0.17	$32.95
AIA \| Search \| LEAD FORM	$27.46	10	55	0	18.18%	$2.75	--
Phone Promo \| Search \| LEAD FORM	$23.35	15	104	3	14.42%	$1.56	$7.78
Phone Promo \| Search #2	$23.17	11	80	5	13.75%	$2.11	$4.63
Total	$141.78	491	10,822	23	4.54%	$0.29	$6.16

f Meta Ads: Fiber Sales (V1)

Spend

$4,837.31

Clicks

4,365

Impressions

132,125

Leads

329

CTR

3.30%

CPL

$14.70

Campaign	Spend	Clicks	Impressions	Leads	CTR	CPC	CPA
AIA Full AI test	$2,005.80	1,200	49,760	98	2.41%	$1.67	$20.47
INTERNET AIR BUSINESS - Dynamic	$1,074.60	752	22,940	65	3.28%	$1.43	$16.53
AIA AI test - 2FA	$1,055.46	631	24,527	58	2.57%	$1.67	$18.20
$25 Phone Plan - Leads V1 - Copy	$166.36	283	5,406	43	5.23%	$0.59	$3.87
AIA Engagement Campaign - Copy	$164.38	114	4,957	34	2.30%	$1.44	$4.83
$25 Phone Plan - Leads V1 - 28+ kids	$143.61	201	4,064	22	4.95%	$0.71	$6.53
AIA: Traffic	$121.76	1,096	18,221	0	6.02%	$0.11	--
Retargetting AIA	$68.71	42	1,172	4	3.58%	$1.64	$17.18
$25 Phone Plan - Leads V1	$36.63	46	1,078	5	4.27%	$0.80	$7.33
Total	$4,837.31	4,365	132,125	329	3.30%	$1.11	$14.70

f Meta Ads: Fiber Connect (V2)

Spend

$1,904.86

Clicks

1,947

Impressions

154,270

Leads

51

CTR

1.26%

CPL

$37.35

Campaign	Spend	Clicks	Impressions	Leads	CTR	CPC	CPA
CELL PHONE PROMO	$992.16	451	17,163	29	2.63%	$2.20	$34.21
INTERNET AIR BUSINESS V2	$606.19	208	10,440	20	1.99%	$2.91	$30.31
Internet Air: Traffic V2	$173.27	882	61,650	0	1.43%	$0.20	--
Phone Promo - Traffic V2	$95.80	381	64,103	0	0.59%	$0.25	--
Internet Air: Retargeted	$37.44	25	914	2	2.74%	$1.50	$18.72
Total	$1,904.86	1,947	154,270	51	1.26%	$0.98	$37.35